In an era characterised by technological advancement, Artificial Intelligence (AI) has emerged as a driving force behind transformative changes across various sectors.
The media and communication landscape in Asia, including Malaysia, stands witness to the multifaceted impact of AI.
A Malaysian broadcasting giant employed AI-powered language models to craft personalised news summaries for its viewers, tailoring content to individual preferences.
This innovation led to enhanced user engagement and a more immersive news consumption experience.
However, the challenge lies in maintaining the authenticity and credibility of AI-generated content amid concerns of quality and bias.
Asian news agencies are harnessing AI’s potential to expedite news reporting and fact-checking.
Chinese tech conglomerate Tencent introduced ‘Jiyan’, an AI-powered tool that monitors social media trends, detects misinformation, and alerts journalists in real-time.
In Malaysia, during the recent general elections, a local newspaper employed AI algorithms to swiftly verify election-related information circulating on social media platforms.
This amalgamation of AI and journalism promotes efficient news dissemination while safeguarding against fake news proliferation.
The diverse demographics of Asia pose unique challenges in audience engagement.
AI-driven analytics platforms, like South Korea’s Vpon, analyse user behaviour and preferences to enable targeted advertising campaigns.
In Malaysia, iFlix, a streaming platform, employs AI algorithms to understand viewer preferences and curate a personalised content library.
By catering to local tastes and preferences, these initiatives optimise user experiences and drive revenue growth.
The integration of AI in Asian and Malaysian media has not been without its challenges.
In 2022, India’s Press Information Bureau faced backlash when an AI-generated news article contained factual errors.
Ensuring AI-generated content meets rigorous standards and adheres to ethical guidelines is imperative to maintain public trust.
Asian nations, including Malaysia, are investing in homegrown AI solutions for media and communication.
Japan’s NHK leveraged AI to enhance Olympic coverage through real-time translations and personalised highlight reels.
In Malaysia, AI startup ‘Vocket’ developed an AI-powered chatbot that engages with local audiences, answering queries and disseminating news in vernacular languages.
These innovations reflect a concerted effort to harness AI’s potential while preserving cultural nuances.
From content creation to audience engagement, AI-driven technologies offer unprecedented opportunities for growth and innovation.
However, vigilance is essential to address challenges such as bias, authenticity, and privacy concerns.
By embracing local innovations and fostering global collaboration, the media industry in Asia, including Malaysia, can navigate the complex terrain of AI and ensure a future where technology and journalism coexist harmoniously.